These little cupcakes from JOW Creations are available at one of the kiosks in Bangsar Shopping Centre.
What makes them different are the low-fat ingredients used, hence why they’re marketed as “guilt-free cupcakes” sold at a chain of gyms here.
They’re quite small and pricey for RM4 a pop but yummy and make you feel less guilty so you wind up eating more.
Try the yummy blueberry — the cream cheese frosting gives it a yoghurt-y taste and it isn’t cloyingly sweet like many cupcakes tend to be.
How the brand came about is fairly interesting. Financial adviser Lim Jo Weng quit his white-collar job at a bank to pursue his dream of baking. I’d love to start my own business but I haven’t quite figured out what I’d do!